The market is in a constant process of updating and technological development. As never before, we have a greater number of options to contact our customers. However, sometimes we do not have enough to attend to and follow up on new contacts. That is when the need arises to have a reliable Customer Relationship Management (CRM) for WhatsApp, Facebook and Instagram that allows us to manage our relationships with customers. Let’s now review the best CRM examples for your company .
Best CRM guidelines for your business
As indicated by Zambrano Verdesoto (2023) “a study by the BBVA bank specifies that between 70% and 80% of ventures that start without a business model structure, fail in the first year.”
The causes can be multiple, but, according to what this researcher explains, the most significant is based on how to manage customers efficiently and achieve extraordinary quality that captivates them and, above all, builds their loyalty.
Best examples of CRM for your company
On many occasions, small companies launch campaigns to get customers, however, they fail to respond and follow up, that is when having an effective CRM makes a difference. So, to achieve these objectives, I will detail the best examples of CRM and its main features.
Best examples of CRM for your company
- Salesforce
- Daylite
- HubSpot
- Zendesk
- Leadsales
Salesforce
This CRM offers you the possibility that the reports on different relevant events are completely personalized. Another aspect is that you can keep track of each event and task or about your accounts or contacts.
Among the advantages of Salesforce , it stands out that it is a software that has generated confidence as it is one of the most popular and widespread. You can, if you require it, integrate it with other programs. In addition, it can be adapted to the size of any company or you can also link it with different departments: marketing , sales, service, technology and trade.
Daylite
One of its distinctive features, as Entrepreneur explains in Spanish , is that this CRM is specially designed for small and medium-sized businesses that use Mac devices. It is available for teams of one to one hundred users.
It includes contact management, interaction tracking, list segmentation, email templates, task, lead and project management, personalized sales channels, Apple Mail integration, Apple Calendar and Contacts sharing, and more.
HubSpot
Another of the best examples of CRM for your company is HubSpot, which makes it easy to work on inbound marketing . It allows you to manage all your contacts and actions centrally.
Hubspot features include organizing all marketing contacts from different sources, managing the sales process in one place, tracking contacts. Plus, send personalized emails, respond to support queries, add forms, and more.
Zendesk
This sales CRM is aimed at improving the productivity, processes and visibility of the pipeline (channel through which messages and information pass) of the sales teams.
It is a proven cloud-based customer service software solution , proving to be the fastest way to enable companies of all sizes and industries to deliver excellent customer service. You can access Zendesk anywhere, from any device.
Leadsales
It is one of the best examples of CRM for your company . Manage your WhatsApp messages and social networks in columns, improve customer service and automatically centralize your contacts with your team.
Leadsales solves and makes it easier for your work team to manage all the endless conversations you have on your business’s WhatsApp. Organize them, distinguish between the different types of contacts from your company, by keywords; For example: suppliers, clients, interested parties, followers, etc.
In addition, Leadsales is constantly developing in the search to achieve the best solutions. And that is closely linked to its origin. This startup was born because customer service solutions on the market were expensive, slow, and ineffective.
Leadsales has recently been selected by Meta (formerly Facebook) as one of the fourteen companies —among more than two thousand— to participate in its acceleration program The Future of Messaging . This tells you about their level of commitment and especially their vision.
In Leadsales they will guide you on how to manage your WhatsApp Business conversations and your social networks so that they become effective sales and above all so that you obtain satisfied customers who continue their business relationship with you.
How to find the best CRM example for my company?
For the selection of your CRM you must review the characteristics and objectives of your company. In addition to seeing which are the CRM examples that best suit your requirements.
German Jazmany Zambrano Verdesoto in his research Customer relationship management (CRM) in the commercial development of companies states that “Successful companies at a national and global level are those that implement processes and systems that allow solving the different problems that They have customers.”
Zambrano explains that in this way companies can “satisfy needs through a customer management system that generates loyalty, reliability and creates value in the purchase of products and services.”
It is clear that this researcher gives his fair share of the role that CRM plays in the process of your company with your customers.
Zambrano Verdesoto points out that CRM customer management has significant benefits both for the company and to satisfy the different needs of the customer, he indicates some of these:
- Provide an efficient and effective service.
- Develop business successfully.
- Reduce marketing and sales processes .
- Evolve sales.
- Increase customer loyalty.
- Segment customers.
- Increase the profitability of the company.
The researcher shares with us the results of the studies carried out by Rojas, Noboa and Rivera who agree that companies that have implemented CRM manage to optimize resources to create value for customers and build customer loyalty through incentive programs.
This is how these authors confirm that the main functions of CRM are linked to using different strategies such as relational and experiential marketing.
Finally, Germán Zambrano highlights a point that we noted from the beginning: “companies that want to stay in the competitive market must implement a basic structure to manage customer relationships called CRM .”
So get to work! And you already know that you can count on Leadsales to guide you in your decision making.
